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What Does a Great Brokerage Bonus Look Like?

Market record · January 2023 through December 2026 · updated October 6, 2026

The market is currently respectable at $100,000 and weak at $500,000. The best documented value at $500,000 fell from $20,000 during the late-2025 and early-2026 peak to roughly $7,734 now. At $100,000, the current TradeUp cash and NVDA stack is about $3,195, just above our exceptional threshold but limited to eligible new customers. Both figures value NVDA at $238.90 as of October 6; the final stock value will vary.

The plot below puts every representative offer on one field. Height is the gross reward. Horizontal span is the time people could enroll, not the required hold. The second line under each offer gives its gross value, simple annualized return, and hold period. Acid green marks an exceptional offer; pale vertical bands identify dry periods with no exceptional offer in market. Switch between the $500,000 and $100,000 views; $500,000 is shown first because that market has weakened the most.

Market history

Transfer amount

$500,000 transfer

EXCEPTIONAL ≥ $10,000
1.0y dry2mo dry9mo dry2mo dry7mo dry$0$5k$10k$15k$20k20232024202520262027 Citi PWM: $2,000 on $500,000 · 1.62% annualized · 90d hold · live quarterly / recurring · new-to-Citi assets Citi PWM $2,000 · 1.62% · 90d hold Wells Premier: $2,500 on $500,000 · 2.03% annualized · 90d hold · live repeatedly extended · branch + checking Wells Premier $2,500 · 2.03% · 90d hold Tastytrade tiered: $3,000 on $500,000 · 0.60% annualized · 1y hold · live 14 months · new / unfunded Tastytrade tiered $3,000 · 0.60% · 1y hold Webull IRA triple: $9,000 on $500,000 · 1.74% annualized · 1y hold · live 33 days · IRA + referral Webull IRA triple $9,000 · 1.74% · 1y hold Robinhood 3% IRA: $15,000 on $500,000 · 0.60% annualized · 5y hold · live ~4 months · IRA + Gold Robinhood 3% IRA $15,000 · 0.60% · 5y hold Wells Premier: $3,500 on $500,000 · 2.84% annualized · 90d hold · live 19 months / recurring · branch + checking Wells Premier $3,500 · 2.84% · 90d hold Webull 2%: $10,000 on $500,000 · 1.00% annualized · 2y hold · live 96 days · targeted taxable Webull 2% $10,000 · 1.00% · 2y hold Tastytrade tiered: $4,000 on $500,000 · 0.80% annualized · 1y hold · live 9 months · new / targeted existing Tastytrade tiered $4,000 · 0.80% · 1y hold TradeUp cash: $2,000 on $500,000 · 0.40% annualized · 1y hold · live extended repeatedly · new customer TradeUp cash $2,000 · 0.40% · 1y hold Webull 2%: $10,000 on $500,000 · 2.00% annualized · 1y hold · live 67 days · new / recent Webull 2% $10,000 · 2.00% · 1y hold Webull 4%: $20,000 on $500,000 · 0.80% annualized · 5y hold · live 50 days · targeted / referral Webull 4% $20,000 · 0.80% · 5y hold Wells Premier: $2,500 on $500,000 · 2.03% annualized · 90d hold · live 9.5 months · branch + checking Wells Premier $2,500 · 2.03% · 90d hold Webull 4%: $20,000 on $500,000 · 0.80% annualized · 5y hold · live 3 months · targeted / referral Webull 4% $20,000 · 0.80% · 5y hold Tastytrade 4%: $10,000 on $500,000 · 2.00% annualized · 1y hold · live 17 days · new customer Tastytrade 4% $10,000 · 2.00% · 1y hold TradeUp cash + NVDA: $7,734 on $500,000 · 0.77% annualized · 2y hold · live 8.5 months · new + 10 trades TradeUp cash + NVDA $7,734 · 0.77% · 2y hold SoFi 2%: $10,000 on $500,000 · 0.40% annualized · 5y hold · live 22 days · taxable or IRA SoFi 2% $10,000 · 0.40% · 5y hold Tastytrade 3%: $3,000 on $500,000 · 0.20% annualized · 3y hold · live 71 days · new customer Tastytrade 3% $3,000 · 0.20% · 3y hold
Horizontal span = enrollment window. Vertical position = gross bonus. Labels show gross value, simple annualized return, and required hold. Pale columns mark periods with no offer at or above the stated exceptional threshold. Hover or focus for eligibility and exact window details; select an offer to open its source.

At $100,000, a $3,000 reward is exceptional. Those windows have been brief and uneven. The best recent bursts were Webull's targeted 4% match and Tastytrade's 17-day 4% offer. TradeUp's current stack now clears the line and has been unusually long-lived.

At $500,000, $10,000 is the exceptional line. The plot makes the current lag obvious: percentage matches created large peaks, but most were targeted, IRA-only, or tied to five-year holds. Shorter 90-day offers paid less but sometimes produced a better annualized return.

That creates a useful waiting strategy. A short-duration Citi or Wells Fargo offer can keep part of the balance productive while you wait for the next strong percentage match. A $2,000–$3,500 reward with a 90-day qualification period is not a market peak, but it preserves far more optionality than accepting a mediocre five-year lock or leaving the assets inactive.

What counts as good?

Transfer Ordinary Good Exceptional
$100,000, hold ≤ 1 year under $1,000 $1,500–$2,000 $3,000+
$100,000, hold 5 years under $2,000 $3,000 $4,000+
$500,000, hold ≤ 1 year under $3,500 $5,000–$7,500 $10,000+
$500,000, hold 5 years under $7,500 $10,000–$15,000 $20,000+

These cutoffs are intentionally demanding. A five-year match consumes far more flexibility than a 90-day cash offer and should pay accordingly.

How long should you wait?

For $100,000, take a strong offer if you qualify and trust the custodian. Waiting only for another brief 4% campaign can leave the money idle for months. If the current offers do not fit, a three-to-six-month wait for at least $1,500 to $2,000 with a one-year-or-shorter hold is reasonable.

For $500,000, preserving flexibility is more valuable. A sensible trigger is $7,500 or more within one year, at least 2% annualized on a short hold, or $15,000 or more for a five-year commitment. In a dry period, use a short 60- or 90-day tier with part of the money instead of spending the entire balance on a small flat bonus.

The practical limit is one or two offer cycles, roughly three to six months. There is no dependable season. After six months, recalculate the opportunity cost rather than waiting automatically.

Caveats in the record

This is a representative market record assembled from dated promotion reporting and official terms where available, not a daily index of every private or targeted campaign. The earliest start date for Robinhood's 2024 window is approximate. Select any line in the plots to open its source.

See the current brokerage bonus table and calculator before acting. Historical sources document old terms; they are not application links.